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Web Design Pricing

Straightforward pricing, no surprises.

Flat rates for the build, a free 6-month runway after launch, and clear options for what comes next — whether that's a subscription plan or paying for changes as you go.

Part 1

Website Design & Development

Every project starts with a straightforward page-based pricing structure. Up to 5 pages is a flat rate — additional pages beyond that are each $100 more. Custom functionality (booking systems, e-commerce, integrations) is quoted separately after a discovery conversation.

Standard Site (up to 5 pages)

$400 flat

2–3 weeks

Additional pages (beyond 5)

+$100 per page

Added to timeline

Custom functionality (booking, e-commerce, integrations)

Quoted per project

Added time varies by scope

6-month no-cost management

Included with every project

Starts at launch

How page pricing works in practice

PagesHow it’s calculatedTotal
5 pages$400 flat$400
6 pages$400 + (1 × $100)$500
8 pages$400 + (3 × $100)$700
10 pages$400 + (5 × $100)$900

A "page" is a standalone section of your site with its own URL — Home, About, Services, Contact, etc. Sections within a single page don't count as additional pages.

What every project includes

  • Custom design built around your business — not a generic template
  • Mobile-responsive layout (works on phones, tablets, and desktops)
  • Basic SEO setup (page titles, meta descriptions, Google-ready structure)
  • Contact form setup and testing
  • Pre-launch quality assurance pass
  • 6 months of no-cost hosting, maintenance, and management after launch

What's not included by default

  • Copywriting or professional photography
  • Custom functionality such as booking systems, e-commerce, or integrations (quoted separately)
  • Ongoing subscription plan after the 6-month free period — covered below

How payment works

Payment is flexible and can be fit to the customer's needs. If a payment plan is needed, the first payment is required to start work. Payments typically happen on a monthly basis and are due at the end of the month. The due date is subject to change per request of the customer.

Part 2

Subscription Plans

Every website project includes 6 months of free hosting and management after launch. After that period, you can continue with a monthly subscription plan to keep your site hosted, maintained, and supported — or move to one-off billing for changes as needed (see Part 3).

Basic

$50/mo

Keep your site hosted, secure, and backed up.

  • Hosting
  • Site maintenance & monitoring
  • Security & backups
  • SEO maintenance (not included)
  • Reduced rate on additional development (not included)
  • Content updates & changes included (not included)
  • Priority response time (not included)
  • Ongoing performance check-ins (not included)

Standard

$100/mo

Adds SEO upkeep, priority support, and better dev rates.

  • Hosting
  • Site maintenance & monitoring
  • Security & backups
  • SEO maintenance
  • Reduced rate on additional development
  • Content updates & changes included (not included)
  • Priority response time
  • Ongoing performance check-ins (not included)

Premium

$200/mo

Hands-off: content updates and changes included.

  • Hosting
  • Site maintenance & monitoring
  • Security & backups
  • SEO maintenance
  • Reduced rate on additional development
  • Content updates & changes included
  • Priority response time
  • Ongoing performance check-ins

The Standard and Premium plans include a reduced rate on any additional development work outside normal maintenance — so larger updates cost less for subscribers than they would on a one-off basis.

How billing works

  • Plans are billed monthly and can be added or cancelled at any time with 30 days' notice
  • Subscription begins at the end of your 6-month free management period
  • Hosting is included in every plan — no separate hosting invoice

What happens after 6 months without a plan

If you choose not to continue with a subscription, your site remains live but ongoing hosting, maintenance, and changes are no longer included. Any updates or fixes will be billed as one-off changes per Part 3, and hosting arrangements will be discussed at that time.

Part 3

One-Off Changes (Non-Subscribers)

For clients without an active subscription plan, individual updates and changes are available at any time. All changes have a minimum charge to cover the time of any small edit, billed at a flat rate regardless of how quick the task is.

Type of changeTypical timeWhat you payNotes
Text edits, hours, contact infoUnder 30 min$50 minimumFlat minimum applies
Image swap, logo update15–45 min$50 minimumFlat minimum applies
Form update, button/link change30–60 min$50 minimumFlat minimum applies
New page section or layout change1–2 hours$65/hrQuoted before starting
New page, feature, or integration3+ hours$65/hrDiscovery first

Minimum per request

$50

Covers any change under ~1 hour

Hourly rate above that

$65/hour

Billed in half-hour increments

Turnaround

  • Standard (3–5 business days): included in the rates above
  • Rush (under 48 hours): add $25 flat on top of the change cost

Note for subscribers

If you're on the Premium plan, content updates and changes are included at no extra charge. Standard plan subscribers receive a reduced hourly rate on any development work beyond normal maintenance. Contact for current subscriber rates.

Part 4

How It All Works Together

Here's the full picture from project start through ongoing support:

  1. 01

    Project

    Site designed, built, and launched

    Per Website Design & Development

  2. 02

    Post-launch (6 months)

    Hosting, maintenance, and management at no charge

    Included free

  3. 03

    Month 7+ (optional)

    Continue with a subscription plan — hosting, maintenance, changes, and more

    $50–$200/mo

  4. 04

    No subscription

    One-off changes available any time, billed per request

    Per One-Off Changes

Working with Root Foundry

A clear scope, a fair price, and someone who sticks around after launch.

  • Every project uses a written contract and scope of work — no surprises on scope or price
  • You own everything: your domain, hosting account, and all site files are in your name
  • Any work outside the agreed scope is quoted separately before it starts
  • You'll always know where things stand — regular check-ins throughout the project

Questions first? Send us a message.